The Content Marketing Handbook - Priceonomics
When we finished writing a 30,000+ word book about content marketing, we did not plan to publish it as one, unreasonably long blog post. And yet, here we are. Then again, when we started writing a company blog in December of 2011, we never expected to hire 5 full-time writers, publish several books, or turn into a content company that makes money by selling products.
